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White labelling a service means that when an agency completes and submits the final output, its brand and logo is removed from the workpiece and can be replaced by another agency/business to present the work to their client as their own.
A white label relationship provides an opportunity for many businesses to be able to offer an additional service to their existing clients in an easy and profitable way.
White Label SEO is Webzilla providing SEO services for a business on behalf of their partnered agency.
This business model is beneficial for all 3 parties since:
It is essentially a company that specialises in white label SEO services. In most cases, SEO resellers already have many years of SEO experience and many of their own existing clients.
So much that they want to extend their services further by offering agencies the chance to leverage the benefits of white label SEO to their clients.
There can be a multitude of reasons for wanting to work with an SEO reseller. But typically, these are 3 main reasons why:
In all of these situations, it’s much easier and cheaper to partner with an SEO reseller than it is to hire your own team.
Yes, you do need to have existing clients or be in the process of acquiring clients.
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