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When and When NOT to Outsource SEO

Setting up a website is essential for any business to succeed.  But once your website is up and running you can’t expect customers to just go wander onto the internet and find you. You have to do your best to make your website findable. The best way to do this is through Search Engine Optimization […]

7 Effective Tips for Optimizing Your Web Copy

For all those who are not familiar with the concept of Web-Copywriting, this e-version of copywriting is a robust blade devised for a task that is, in comparison, considerably delicate. Preposterous and deviated as it may sound, a close insight will reveal that effective web-copywriting is indeed your weapon to cut through the clutters and […]

Are You Sure Your Website Is Working For You?

There aren’t many people out there that have a website for the sake of having a website. That’s not to say there’s aren’t quite enough websites out there full of emo poetry or cats dressed up and playing the piano but for the most part most websites have a goal. You want people to come […]

Why Success Breeds Success When it Comes to SEO

If you’re an SEO, or have done a bit of optimization yourself, the chances are you have come across older, possibly outdated sites, which despite your best optimization efforts just will not budge from the top spot. This is not unusual, older site are often seen as more trustworthy and authoritative by the search engines […]

Does a Site ‘SEO’ Itself?

Build it and they will come The phrase that has been floating around for centuries to describe everything from watering holes (i.e. bars) to superstores to petrol stations and now can be applied to websites. The thought behind such a term is to inspire a focus on quality, if you build something that will be […]

Why You Should Not Bother About PageRank

What Is PageRank? PageRank was invented back in 1998 from Larry Page while he was still a student at Stanford University. It was a definitely a great concept which allowed for all pages in the web to be sorted according to their relative importance. The idea was based on the fact that a site that […]

Is Your SEO Social Enough?

Search Engine Optimization (SEO) is vital to doing business on the internet. No, not everyone who is on the internet needs to use SEO, but if you are offering any kind of product, service, or want your opinion to be read, you need SEO. Just 25 short years ago, the internet was simply a tool […]

2 Free SEO Tools EVERYONE Should Be Using

Google has a couple of free tools that you can use to help trick out your SEO efforts.  Yes, I said they’re free and in most peoples’ opinions (mine included), they are best in class.   Yet it seems only the geeks and dorks are using them.  I’m talking about Google Webmaster Tools and Google Analytics. You might have […]

How To Turn Blackhat SEO Into Whitehat SEO

There are always ways to turn bad into good. However, this is especially true with search engine optimization. People have been using questionable techniques to rank high in search engines for years. As a result, people have been penalized on or even banned from search engines for years. But nobody said you can’t turn blackhat […]

What Are You Doing Keyword Research for?

Keyword research is normally one of the first tasks when optimizing a website. Virtually the entire SEO process is built on top of your keyword research. All this being said, what are you doing keyword research for? Traffic I’m guessing the first thing that came to mind for most is to generate and increase traffic. This is […]

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