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For Google, the Only Content is Useful Content

Google constantly changes its algo to provide info that’s relevant and useful to users, as quickly as possible. What ranked well last year might not rank so well this year. As they put it themselves, “We try to anticipate needs not yet articulated by our global audience, and meet them with products and services that […]

How to Choose the Right Keywords for SEO

The very first and most important step you should do when starting a search engine optimisation campaign, is to sit down and choose the correct keywords. Keywords are the phrases that potential visitors will type into search engines to find your website. Anyone can think of relevant keywords for their business, but to be successful you […]

How to Follow Google’s Webmaster Guidelines to Keep Safe from Penalties

If you’re serious about doing SEO, you need to make sure you follow the rules to stay in the good graces of the current primary search engine. Google has several guidelines on how sites should be constructed. Follow these to keep your SEO performing well. Ignore them at your own peril. The main reason to […]

SEO Strategies and Optimization Tips for Ecommerce Websites

SEO e-Commerce sites are a different ball game when it comes to optimizing them for search engines. The primary aim is to sell rather than to provide information about products. This makes it more difficult to build up content pages that attract natural links and stand out from every other competitor selling the same product. […]

The Anatomy Of SEO: 4 Basic Components For SEO Beginners

Search engine optimization (SEO) is one of the most important things you should learn when setting up a website for your business. Whether you sell exclusively online or you simply have a webpage for your business, knowledge of SEO is necessary in order to bring in new customers and be found online. Essentially, SEO tells […]

When and When NOT to Outsource SEO

Setting up a website is essential for any business to succeed.  But once your website is up and running you can’t expect customers to just go wander onto the internet and find you. You have to do your best to make your website findable. The best way to do this is through Search Engine Optimization […]

7 Effective Tips for Optimizing Your Web Copy

For all those who are not familiar with the concept of Web-Copywriting, this e-version of copywriting is a robust blade devised for a task that is, in comparison, considerably delicate. Preposterous and deviated as it may sound, a close insight will reveal that effective web-copywriting is indeed your weapon to cut through the clutters and […]

Are You Sure Your Website Is Working For You?

There aren’t many people out there that have a website for the sake of having a website. That’s not to say there’s aren’t quite enough websites out there full of emo poetry or cats dressed up and playing the piano but for the most part most websites have a goal. You want people to come […]

Why Success Breeds Success When it Comes to SEO

If you’re an SEO, or have done a bit of optimization yourself, the chances are you have come across older, possibly outdated sites, which despite your best optimization efforts just will not budge from the top spot. This is not unusual, older site are often seen as more trustworthy and authoritative by the search engines […]

How to Optimize Your Business for Local Search

Local search is where many businesses are losing out on a lot of potential traffic and consumers. As fewer people turn to their phone books today, and go to their search engine with specific needs in mind, it is important for your business to appear in those results. If you are not optimized for local search, you […]

Meta Description Tags and CTR – The New Way That Meta Tags Affect Rankings

SEOs have known for years that meta descriptions and meta keywords do not impact a site’s rankings on Google. Well, maybe not all SEOs have known this. I never cease to be surprised by how many people I meet who talk about “optimizing meta keywords” to get top rankings on Google. If it were that easy, everybody would be […]

Does a Site ‘SEO’ Itself?

Build it and they will come The phrase that has been floating around for centuries to describe everything from watering holes (i.e. bars) to superstores to petrol stations and now can be applied to websites. The thought behind such a term is to inspire a focus on quality, if you build something that will be […]

Online Marketing Basics – 21 Things to Consider for Winning Site Content

What is great site content? Content that sells. How do you create content that sells? By following the rules… and by adding a generous sprinkling of style, personality and verve while you’re at it. The former – the science bit – is relatively straightforward. The latter – the emotional bit – is harder to pin down and […]

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