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Meta Description Tags and CTR – The New Way That Meta Tags Affect Rankings

SEOs have known for years that meta descriptions and meta keywords do not impact a site’s rankings on Google. Well, maybe not all SEOs have known this. I never cease to be surprised by how many people I meet who talk about “optimizing meta keywords” to get top rankings on Google. If it were that easy, everybody would be […]

Does a Site ‘SEO’ Itself?

Build it and they will come The phrase that has been floating around for centuries to describe everything from watering holes (i.e. bars) to superstores to petrol stations and now can be applied to websites. The thought behind such a term is to inspire a focus on quality, if you build something that will be […]

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