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Does Link Building Through Marketing Really Work?

It’s been said early and often that the best form of SEO is to market your “brand” first and foremost. Marketing a particular product, service, website or brand in a lot of markets leads to links being given naturally. However, despite what anyone tells you natural link building doesn’t produce a horde of backlinks, editorial reviews, Diggs, or social media mentions […]

How to Really Make Your Internal Links Work Hard For You

External hyperlinks are great for SEO, but it’s the internal variety that you can manipulate to your heart’s content and optimise for search engines. Given this level of control you have over your own links, are you sure they are working as hard as they can be for you? If they aren’t complying to the […]

How to SEO Wikipedia Style

If you have been in the internet marketing game for any length of time, chances are that you have run up against a highly-ranked Wikipedia page in your search vertical. SEO is no exception. Not only does Wikipedia have the first two spots, but it also has a “Show more results from the wiki” underneath […]

The Key to Search Engine Optimisation

As the saying goes, patience is a virtue. Patience is one of the key parts to running a successful search engine optimisation (SEO) campaign. Creating a website that will rank highly on search engines does not happen over night. There may be quick fixes (as there are in any industry), but quick fixes are usually […]

The Second Ranked Website Is The First Loser

I think that everyone understands that top-ranked websites receive more traffic, more sales and more brand recognition than lower-ranked websites. But do you know what surprises me? Those top listings also gain a higher level of esteem and authority than lower-ranking websites. It would appear that search results are perceived to be more of a […]

How to Choose the Right Keywords for SEO

The very first and most important step you should do when starting a search engine optimisation campaign, is to sit down and choose the correct keywords. Keywords are the phrases that potential visitors will type into search engines to find your website. Anyone can think of relevant keywords for their business, but to be successful you […]

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